Xero Communication

All footwear was minimalist prior to the early 70s. Every shoe was, basically, a “barefoot shoe.” But now we’ve had over 40 years of heavily padded, motion-controlled shoes. And when you combine 4 decades of time with billions of dollars of marketing, everyone thinks that you NEED those shoes… even though there is no evidence… Read more

The post Xero Communication was originally published at Xero Shoes thanks to Steven Sashen

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